When you think of social media, you probably think of written content. You’re probably thinking of things like Twitter posts or Facebook statuses. Maybe at a push, you’re thinking of Instagram images.
But the reality is that video is also a big aspect of social media and it absolutely should be a part of your own strategy.
Why Video is Critical
In case you’re not sold on this idea, consider that video is much more engaging than other forms of social media. That’s at least partly because video assaults all the senses. It contains movement, imagery, music and gesticulations and all this makes it far more captivating, far more persuasive and potentially much more emotionally stimulating. This is everything you need to sell to someone and it makes social media a considerably more powerful tool for selling and persuading – or just getting someone to care about and be interested in your brand.
At the same time, video helps to elevate your status. Video is something that not anyone can create and that often requires specialist equipment, editing tools and more. Video with high production values looks like something that a bigger company with more resources must have made and that in turn makes it very effective at elevating your brand, your authority and your trust.
How to Get Started
The best way to get started with video marketing is with YouTube, which in some ways is similar to a form of social media. At the same time though, you can also be successful by using live video on platforms like Facebook, by uploading very short videos to Instagram etc., or by using videos through other social media channels. Even paid Facebook Ads let you incorporate video!
To get started creating video, then conventional wisdom is that you will need a good quality camera, some basic lighting equipment, a sound recording device etc.
All this is true to an extent, but it isn’t strictly necessary if you’re shy to go on camera or don’t know how to create that kind of content. In fact, a ‘video’ can be much more of a podcast with a static image and you talking over the top. Or it can be a slideshow with no talking at all! There are lots of ways to create video and the only thing you absolutely need is some basic editing software.
Your funnel pages must be effective in order to create the profits you expect from your products. If your funnel pages are not converting your prospects into buyers or your buyers into repeat buyers (i.e. OTO buyers), you will not make nearly as much profit as you could.
Thus, there are tips provided below to help you create higher-converting funnel pages so you can gain more profits from the products and sales funnels you create.
Be sure to use headlines and sub-headlines in your sales letters. Most people don’t read sales letters word-for-word; they don’t have the time or the desire to go through every sales letter they encounter word-for-word.
Thus, use headlines and sub-headlines to help point out the important points, features, and benefits your prospect will gain from ordering your product and OTOs.
Another key is to focus on the benefits your product will deliver to the customer. The customer doesn’t really care how the product will deliver the benefits to him/her; he/she just wants to know what is in it for him/her- how does his/her life get better by purchasing your product?
While you can include features in your sales letter, be sure to highlight and focus on the benefits the person will get from ordering your product. Specifically, you should really focus on the benefits that will eliminate or alleviate the person’s problem or pain- this will make it more likely he/she will order your product.
On upsell and down sell pages, be sure to put text down under the order button when they are ready to pass on an upsell or down sell offer that reminds them of the benefits they will be passing up on by rejecting the upsell or down sell.
Human psychology tells us that people do not like pain and they do not like missing out on things. Thus, by reminding people of what they will be missing out on by passing up your upsell or down sell offer, you will make it harder for them to hit the “no thanks” link, potentially leading some of them to hit the “order now” button instead.
Thus, you have learned that using headlines and sub-headlines in a sales letter will enable people to scan your sales letter and learn the important points without having to read it word-for-word. You also learned that you should focus on the benefits of your product that the person will get by ordering your product.
Finally, you learned that by reminding people of what they will be missing out on when bypassing upsell or down sell offers, it will be more difficult for them to pass on it and may even convince some of them to order the upsell or down sell instead.
Different Types Of Sales Funnel Techniques
There’s more than one way of creating successful and profitable sales funnels. There are several methods, in fact, that can help you to make profit from your product offers. You will learn about some of these different methods below.
The most basic type of sales funnel is that you use a squeeze page to capture the name of the prospect’s name and email address in return for a quality free report on a topic of interest to the prospect.
You then send email messages with more information on the topic of interest and make brief mentions of your main product offer, implying that this product will help them solve or alleviate the problem they are having (and a key reason why they downloaded the free report in the first place).
You include a link to your main product’s sales page in your email messages.
Over time, the prospect will learn to trust you and your recommendations; as a result, they will check out your main product’s sales page.
Provided the sales letter “sells” the main product to the prospect, he/she will become a customer, which can lead to him/her being added to a buyer’s email list, letting you know that this person has bought from you before.
Now, you can add more to your basic sales funnel, specifically upsells and downsells, also known as one-time offers or OTOs. After a person has paid for your main offer, the person will be shown an upsell offer, an offer that enhances the value of the main offer, whether that is an upgraded version of the main offer or a complementary offer to boost the value of the main offer.
The person only has that one chance to purchase it at that special price – hence why it’s called a “one-time offer.”
If the person chooses to decline the offer, he/she may be presented with a downsell offer, an offer that is either exactly the upsell offer he/she just rejected at a lower price or a similar offer to the upsell offer, but with one or more missing components from the upsell offer, at a lower price.
If the person chooses to buy this offer, he/she will gain access to it and may be taken to another upsell offer. If he/she chooses to decline the downsell offer, he/she may still be taken to another upsell offer.
Thus, to earn maximum profit from your product offers, you should use a squeeze page to get the person’s name and email address, follow up with email messages to get him/her to visit the main product’s sales page, and present him/her with upsells and downsells to enhance the value of the main offer for him/her, while increasing your profits.
This is the main sales funnel strategy for most Internet marketers, and if done properly, can be highly effective and highly profitable.
As an entrepreneur, you have to walk the walk and also talk the talk — and recognize when other people are talking it, too.
While you might think you and the people you do business with all speak English, trust me — there’s a whole other language you have to master, and it’s one in which seemingly straightforward statements are not always as they appear.
With just some quick vocab tweaks, you can go from entrepreneur-wannabe to the next Silicon Valley big shot — or at least sound like it.
To encourage you to think like an entrepreneur, here are the top 5 pointers:
1. Entrepreneurs don’t use words like if, try, wish, hope. Instead they us words like test, when, data, fail forward.
2. Entrepreneurs have ZERO entitlement – which means, just because they pay for training, doesn’t guarantee them results – because they still have to invest the effort themselves in order to get their business to work for them and they accept this.
3. Entrepreneurs aren’t the most talented, best looking or most interesting people – they’re the most resourceful. The don’t accept the status quo, they fight it and question it.
4. Entrepreneurs don’t tell themselves “I’m not good at . . . Computers . . . Marketing . . .etc” they just crack on and tackle any job that requires their attention.
5. Entrepreneurs focus on strengths and not weaknesses – the positive and not the negative.
So, there you have it.
Have you got what it takes?
All these qualities can be learned and developed – just as I learned to flex my entrepreneurial muscle since being laid off in 2016.
It hasn’t been easy making the transition from an employee to an entrepreneur, but it’s sure worth the resulting lifestyle and freedom.
My lifestyle is liberating and stress-free. Maybe it’s something that interests you?
Do you have what it takes to be a rock-star entrepreneur?
Starting a business is risky and it is no secret that the odds are against you. Some people say it is necessary to fail to have success, but this is not true for us, the Wantrepreneurs (want-to-be-entrepreneurs).
Those people probably mix it up with entrepreneurs who are so-called DOERS (because they actually DO something) and run a purposeful business.
We Wantrepreneurs do not commit to our billion dollar ideas and continue dreaming about them instead of putting them into action. We have visions of fame and glory of succeeding, but we do not have to risk anything.
The following signs show whether you are a real Wantrepreneur and what you can do to (not) transform yourself into an entrepreneur.
You wait for perfect conditions
A good Wantrepreneur thinks that right now is not a good time to start a business. He waits until he has enough money to bring his idea to life and always keeps in mind that he needs to gain more experience.
Moreover, the personal network is not big enough yet and the market circumstances will change for sure. Reading, even more, books about entrepreneurship will help to find the right business model, but it is too early right now to apply the attained knowledge.
An entrepreneur knows that now might not be the perfect moment to start a business, but he cannot wait for the perfect conditions, which he knows does not exist. Unfortunately, passion overcomes him so that he wants to get started right away!
You bet on safety
A Wantrepreneur can count himself lucky because he never has to justify why he failed. The blessing consequence of not giving it a try is that he cannot be wrong.
He is not obliged to learn, adjust and improve, but only to wait, which is an easy task. Finding excuses for challenges instead of sacrificing resources is also a critical advantage of being a Wantrepreneur.
A fundamental distinction between a Wantrepreneur and an entrepreneur is that the entrepreneur is already bound to fail when he starts his venture. By embracing failure and taking a calculated risk, he is able to recognize mistakes and to learn how to start the next successful project.
You do not learn how to ride a bike by reading a book. You might fall, but you will gain confidence and win at all costs. Despite the risk of losing time, reputation, personal life and money, the entrepreneur is determined to beat the odds.
You aim for money
Wantrepreneurs often aim for the glory in the start-up world. They strive for short-time profits and money. Combining glamor and quick profits sounds reasonable and will build a prospering future one day.
The majority of entrepreneurs choose the painful way and believes in a so-called vision to leave a mark on the world. They want to provide value to society while money is only regarded as a side benefit.
You follow the passion of others
A smart Wantrepreneur follows the trends since he has seen where the others´ success comes from. He is not wasting even a single thought on a completely new idea but builds on recent success stories.
Being able to follow the passion of others and avoiding the stress is an important asset of a Wantrepreneur.
An entrepreneur does not have the time to worship other people`s passion. He is obliged to follow his own passion, which drives him to run his own business.
By doing what he loves, his passion triggers positivity, which, in the end, leads to excitement and value that not only affects him but also customers and like-minded people.
An entrepreneur is addicted to surrounding himself with action-takers like him. He initiates a mastermind group with them in which he does not hide his ideas, but shares them gladly.
Instead of being afraid of people copying his ideas, he assumes that the majority of his audience will not only help him to form his final product but enforce him to go on with his plans and reinforce his passion.
You worry too much about capital
A fundamental characteristic of a good Wantrepreneur is his awareness of not having enough capital to start up. Consequently, it is crucial for a Wantrepreneur to first have some business plans and attract investors. Once you have your million dollar funding nothing can stop you!
An entrepreneur does not worry about something he does not have. Usually, he starts with almost zero capital and offers a first basic set of his idea to customers. He just gets started, learns and improves so that he can deliver soon an outstanding product. Unfortunately, he does not have the patience to wait decades for an investor to find him.
How Do You Bridge The Gap From Wantrepreneur To Entrepreneur?
Having been a Wantrepreneur myself since 2015… I KNOW what to look for.
So, if you’re swanning around sporting that Wantrepreneur badge, I’ve put together this useful guide to help you change that image today.
Dismiss this myth
When I was ousted by the Corporate World, I started to look for a new job. I read numerous posts that Entrepreneurs risk all, go all in, jump in boots and all. I am glad I never believed in that myth.
Entrepreneurs who keep their backup income, their existing business, or their day job, have a higher chance of success than people who quit their jobs at the outset. You’d want those odds in your favor, wouldn’t you?
The reason why is, they have a backstop while they manage the transformation. So they treat their new business venture as a second stream of income.
Quite simply, it’s a more calculated risk.
Prioritize with your eyes on the prize
A Wantrepreneur puts their energy and finances into the things that might make them look like a business person. The website, the logo, all the outer trappings. These are the things they’ll need… EVENTUALLY – but not right at the outset.
True entrepreneurs know it’s important to provide a service or a product which fills a need, one where people will buy.
Your primary concern is to solve a problem for a customer because your goal is to make sales.
So, your initial focus will be to:
- Understand your market and the demand for your product offer
- Know the pain points your prospective customer’s experience, and
- Learn how to ‘speak’ to your customers in their language, to help alleviate their problem
Of course, you’ll need that website – but you won’t need all the fancy bells and whistles from the get-go.
Without a doubt, you’ll also need an excellent marketing budget to attract targeted customers and build an email database – which is the pivotal thing freebie-seeker Wantrepreneurs don’t understand!
Read, take note, and action
Another area Wantrepreneurs get bogged down in is the difference between thinking about doing something and actually doing it.
Yes, visualization can be very effective. Reading books is important; you’ll find wisdom and solid advice in many of them. But, if you don’t do something after you read the last page, or watch the training video, NOTHING changes for you!
If you’re hungry and just read cookbooks, your belly will remain empty.
If you purchase that gym membership but don’t work out, you’ll still be all soft and wobbly.
If you read about becoming a success and don’t put in any effort to build your online business, your bank account will be empty.
People will grow weary of hearing endless talk about your “business”. Results and only results will set tongues wagging.
Don’t be afraid of being afraid
Some of the biggest success stories encompass stories of big failures. Oprah was fired from a job as a TV reporter. The Diary of Anne Frank, Harry Potter, and the Sorcerer’s Stone, Catcher in the Rye, and Gone with the Wind, were all rejected time after time. Mark Cuban was fired from his job as a computer salesperson, and never again answered to a boss.
Wantrepreneurs and entrepreneurs view risk differently.
Wantrepreneurs focus on failure and freeze.
Entrepreneurs view failure as a temporary road block to push through – as a learning experience. Entrepreneurs learn from those road blocks and use them as sign posts on their journey to success.
They face the fear and do it anyway – risk looking a fool with zero concern of how others may (but likely won’t) judge!
Move it then prove it, not the other way around
Wantrepreneurs refuse to step out until everything is exactly the way they think it should be. They want proof of perfection, in funding, timing, plans.
They need 50 million answers before risking a dollar – even if it’s a calculated risk. They’re so deep into the finest details they can’t see the big picture.
Real entrepreneurs hit the ground running. Yes, they do their due diligence but they’re adaptable and clever.
Whatever it takes is what they’re ready to do. They will bootstrap their company, they’re RESOURCEFUL and find ways to get the funds they need.
Like a champion high diver, they’re prepared and ready when they’re poised at the edge of the diving board. Wantrepreneurs go back and forth and freeze, never to make a splash in the world of online business.
Have a strong will, so you will!
In an average business week, you’ll face disappointments, stress, pressure, and doubt.
That kind of week is not for the weak.
Wantrepreneurs might want to be successful but lack the will to fight through the inevitable challenges of business. They always have the exit door in sight.
Entrepreneurs go into business with their eyes, hopes and heart open. Failure may be hanging around the fringe, but that doesn’t stop them.
A true entrepreneur may see a detour sign but never an exit. They succeed because they refuse to accept anything less from themselves.
Entrepreneurs understand that online business is like a roller coaster – they’re strapped in for the ride, a downward disappointment will lead to an upward success, and when they’re in a corkscrew spiral, they know they’ll pull out.
As humans, we generally like to be right all the time, don’t we? It takes a lot to accept personal blame for being wrong.
As a result, Wantrepreneurs presume TOO MUCH. They think they know better. They’re not inclined to test the market to determine what their prospective customers actually believe.
On the other hand, Entrepreneurs know they have to do their research, to test and tweak everything they can in their marketing, and never presume they’re right.
Get Rid Of The Wantrepreneur
Do you see yourself in any of the Wantrepreneur traits? You don’t have to stay there.
Focus on the first four letters of that word. Want. How much do you want success? How big is your driving motivation?
If it is BIG, then you’re ready to get rid of the Wantrepreneur and become an Entrepreneur. Take that good idea and take it to market, or embrace affiliate marketing and leverage other people’s products for profit.
Dedicate yourself to break down barriers and build your business. Turn those failures into fertilizer, till that soil, plant hope, and smart work, nurture your prospective customers, and reap the harvest.